Do you have clients that were very happy with your work and you want to showcase their story on your website? Did you know that this type of website content generates more leads than a product description?
“Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget.”
We need to let your potential customers know how amazing you are. And the best wat to do that is to publish their story on your website and social media platforms.
This article from HubSpot is a great resource for the what and why’s, and I think you should give it a look over if you’re still on the fence.
Some of the highlights:
1.) Have a dedicated case studies page.
2.) Put case studies on your home page.
3.) Write blog posts about your case studies. (I can do this part for you, as well.)
4.) Use case studies on relevant landing pages.
5.) Post about case studies on social media. (Not to brag, but I offer Social Media also!)
Writing case studies can be a time-consuming task that not everyone has the chance to do well. If you want some case studies for your website, I will conduct client interviews and write them for you. If you’re still on the fence about using case studies or why you need them for your website, this article is a great resource for the “why’s”.