What Hockey Playoffs Can Teach You About Social Media Marketing

Well, here we are. My favorite (and most anxious) time of year. NHL Playoff Season! I grew up cheering for the Washington Capitals and with the addition of Alexander Ovechkin, the Capitals have transformed DC Sports into the dynamic and exciting sports town that it is today. But, if you know our history, we have a tendency to exit early from the playoffs- even when we destroy the regular season. But, I digress. This post is about marketing strategy, not my pain how well we’re doing in the post season.
You might be thinking, “Sooooo, how can I equate Hockey Playoffs with my marketing strategy? What do they have in common?”

A lot, actually.

Continue reading “What Hockey Playoffs Can Teach You About Social Media Marketing”


Why You Should Hire a Ghostwriter For Your Book


You’re sitting at your computer desk because you have an idea. An idea that has been gnawing and gnawing at your brain like a tiny parasite. An idea that might change the world if read by the right people.

But the cursor is still blinking because you have absolutely no idea where to start.

Maybe you’ve written something clever like “Once upon a time…”, which is how all great books start– even though you’re a CEO who wants to be an authority figure in your industry, not a fairy tale writer.

You’re not alone. For many people, publishing a book is the dream, but over 80% of books that start as an idea never make it to the page.

Maybe you’ve been toying with the idea of hiring someone to write the book for you. Or maybe you have actually no idea what a ghost writer actually is. Well buckle up, buttercups! I’m about to tell you!

  • A Ghostwriter is a magical being- a person that not only loves to write but has the time to do it. When you hire a ghostwriter, you’re getting a book. Plain and simple. What could take you a few years to do on your own could be finished within a few months.  A few months!


  • Ghostwriters will let you be you. The process will take up way less of your time, so you can shine like the star you are. As it is the writer’s job to write the book, the only time you will need to spend with them is prep and follow-up work.


  • How much time? Typically I spend a day to three meeting with you and fleshing out your idea for the book.  After that, I may follow up for clarifications or elaborations, and for feedback on chapters, but other than that, I  write and do the research needed to give you the best manuscript possible.


“So, do I need a Ghostwriter or just a kick-ass Editor?” 

Do you say things to yourself like “I’m a terrible writer, but I do have things written, and I’m planning on writing more.”  Then you don’t need a ghostwriter. You need an editor.  They’ll deconstruct your manuscript and tell you what’s missing/needed and work with you until you have a workable draft.

Ghostwriting is a lot of fun for me.  I do it with pride and attention to detail, and you might as well do something you love, right?  If you’re still on the fence, drop me a line and let’s talk. At the very least we can find out if the idea you have would make an amazing book!