Congratulations, you’ve made a Social Media account for your business! You’ve invited all of your friends, and you’ve put an adorable picture up of your storefront. (Or a stock photo, or something sort of related to your business..)
And you wait.
After a few weeks, maybe you’ve gotten a few more likes and a comment or retweet here and there, but for the most part, it’s pretty stagnant. It’s certainly not driving any new business for you and you’re not making any new revenue.
According to a survey on Yodle, “1 in 10 small businesses have figured out how to use social media or online advertising to market their product.”
1 in 10. That’s a phenomenally low number, considering the mountains of data that backs the claim that Social Media can and does boost revenue. Just look at this article from Hoot Suite.
Without Social Media, you’re missing out on a potential 1.5 BILLION prospective clients– and that’s just on Facebook alone.
Still need convincing? Here’s an excellent infographic:
I think I’ve given you enough information about WHY you need Social Media. So, how can you get started? You’ve already made the page, but what can you do now?
1.) Post. Often.
This seems obvious, but I can’t tell you how many business pages I’ve stalked and they haven’t posted for 2 months. And when I say post often I mean posting at least once a day and posting things that are relevant. That could be specific things from your business, funny content, articles. (Tip: Make sure you vet each article you post. You might share an article about, say, lighting and why LED lights are amazing. But if you’re a company the sells LED lights, you’re going to want to make sure that your article doesn’t sing the praises of Philips lighting, too.)
Make a schedule and stick to it. Luckily, Facebook and Twitter now allow you to schedule posts in advance, so that can save you a bit of hassle.
Also, the general posting rule is, don’t spam. Yes, people want to see your products, and yes, people have probably already bought from you, but posting more doesn’t always equal earning more, sometimes posting too much can turn off prospective clients. Don’t be afraid to share an article on Cooking Life hacks, if you’re running a restaurant. The key is interaction!
Which brings me to….
2.) Interact with your online community.
Find local business groups on Facebook and create posts. Like and comment under your business page and share content from those businesses. Find other businesses in your Twitter feed that could benefit from your services and start a dialogue via Direct Messaging. Comment on posts by larger brands…you get where I’m going with this. Networking is the key to driving those numbers. And when you start to build relationships with other businesses, you can use them to build your own brand.
3.) Borrow Ideas.
The best part about Social Media is that nothing is sacred, and that can work to your advantage. Don’t be afraid to borrow ideas from other businesses who have used a thing that worked. Blatant copying is not cool, never steal content, voice or step by step strategies that were successful, but there’s nothing wrong with studying successful formulas and implementing some of the same practices. Social Media is all about connection, and using ideas that connects you faster is okay.
4.) Use Hashtags
People bust on hashtags because they don’t understand their power. When used *correctly* (meaning, don’t abuse them and use them in a targeted manner) you can do some serious brand building. You can drive so many people to find you with the right hashtags. This works especially well for the Twitter and Instagram algorithms, where hashtags are a p language. Finding out if a hashtag is lucrative is relatively easy, too. On Twitter, if you go the search bar and type in a hashtag you think is relevant, you can see who and how many people are using that exact hashtag, which means people are also searching for it.rimary
5.) Personalize Every Inch Of Your Page
People on the internet want to know who you are. Stock Photos are nice, but I can guarantee someone out there is using the same picture and people can usually spot a stock photo right away. There are tons of free sites out there like this one, and this one, that can help you personalize those accounts. Use them! Holiday coming up? Change it up and celebrate with everyone. Create and use memes:
Don’t know what a meme is? Here’s an example:
This is one I made with Photoshop for a business I manage Social Media for, but what’s so great about memes are: they’re shareable, they can relay info quickly, and they’re easy to read. When looking for memes to post, they don’t have to be as direct as this one, but I like to use them for content solely for the share-factor. If you’re not a Photoshop wiz, you can use a meme generator.
Let the world know who you are and what your business is about. I’m not going to sugar coat it– it will be time-consuming, but it’s 100% worth the effort. And, you know, if you don’t have the time to do it, there’s always people like me…